The first approach featured bold, colorful floral illustrations as the main design element. The goal was to create a lively, eye-catching label that exudes freshness and natural ingredients while maintaining an artistic, handcrafted feel.
For the second concept, I used smooth, flowing lines to mimic the texture and movement of the beer itself. A delicate white hibiscus outline was placed in the background, adding a subtle yet sophisticated touch. This design aimed to convey a sense of refinement and craftsmanship while maintaining visual simplicity.
The third concept took a modern, artistic approach with blobs and color-blocking as the background. The idea was to create a playful yet structured design that would stand out on retail shelves with its dynamic composition and bright, engaging colors.
After reviewing the options, the client was drawn to the layout and structure of the first concept but preferred the realistic floral illustrations from the second. To align with their vision, I refined the design by blending the best elements from both concepts—keeping the balanced composition while enhancing the floral details for a more natural, organic look.
The final result is a visually striking, brand-aligned label that not only captures attention on the shelf but also reflects the essence of the product.
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