Newway Branding Design. This is a branding design for newway, an air conditioning expert in singapore. The letter “N” embedded in the ice berg symbolises growth and reliability, while at the same time reflecting their commitment to developing the latest technology. I collaborated with a website developer on the new website design, which was based on the new logo typeface and colours used. I also worked on their vehicle wrap, and helped to develop their stationary and other promotional material to strengthen the company brand.
