Overview
Menarini, a global leader in high-quality therapeutics and diagnostic solutions, launched a new podcast series called Menarini on the Go! This initiative was part of their lifestyle marketing strategy to engage with partners and collaborators effectively.
Design Concept
To reflect the podcast-focused nature of Menarini on the Go!, I incorporated a play button into the logo design, making the connection to audio content immediately clear. To emphasize the “on-the-go” aspect, I added sleek, lined streaks, symbolizing speed, connectivity, and staying up-to-date with Menarini’s latest updates.
Additionally, to categorize their podcast series, I proposed using distinct colors for each category, creating a visually organized and easily navigable identity for their content.
Results
The final logo combines:
- Functionality: A play button integrated into the design for instant recognition.
- Energy and movement: Lined streaks to convey fast-paced and dynamic content.
- Versatility: A color-coded system to differentiate podcast categories effectively.
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