This logo design was created for a finance company specializing in investments for family businesses, with a focus on preserving family legacies. The client requested an icon for the letter “A” that symbolizes “Allegory.”
I developed multiple concepts and finalized a design that integrates the letter “A” into two arrows and an infinity sign. The arrows represent direction and progress, while the infinity symbol conveys the continuous movement and growth within the investment market. This concept highlights adaptability and forward-thinking, aligning with the ever-evolving financial landscape. To enhance the upscale feel, I chose an elegant font to complement the design.
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