For this branding design project, I worked with a dynamic football team in Singapore named “Unleash the Roar.” The team wanted a youthful, energetic identity to reflect the spirit of their young players. To achieve this, I created a bold logo featuring a roaring lion, a powerful symbol of Singapore’s pride and strength, perfect for inspiring both the team and its supporters.
The design had to be versatile, as the logo was intended to be embroidered onto the team’s football jerseys. I carefully crafted the logo to ensure that it would maintain clarity and impact when reproduced on fabric, ensuring it would stand out on the field. The design not only captures the vibrancy of youth but also symbolizes strength and determination, core values of the team.
In addition to the logo, I developed a complete brand guide for “Unleash the Roar,” outlining key elements such as the team’s lanyard, PowerPoint template, electronic direct mailers (EDMs), and advertisements. This guide ensures that the brand remains cohesive and consistent across all platforms, from internal presentations to external communications.
One of the defining features of the branding is the use of a red frame, which serves as a signature element throughout the marketing materials. This red crop provides a unified visual cue, tying together various materials with a bold, instantly recognizable design that speaks to the team’s identity and energy.
To convey a strong and dynamic presence, I opted for contrasting colors, primarily red and black. This color scheme not only represents boldness and power but also adds a modern, energetic vibe, aligning perfectly with the team’s competitive spirit on and off the field.
If you’re looking for expert branding design services that capture the essence of your team or business, feel free to reach out. Let me help you create a brand that speaks volumes and leaves a lasting impression. Contact me today!