FHA Dessert Challenge Competition Rule Book Design

The Project Overview:

FHA provided a clear brief, including their branding guidelines and key content. My goal was to transform the rule book into a visually dynamic, organized, and easy-to-read resource. Additionally, the booklet included advertising slots, which I seamlessly integrated into the layout.

Design Approach:

• Brand Colors & Logo Integration: I utilized FHA’s brand colors as accents throughout the rule book to maintain a cohesive and professional look aligned with their branding.
• Eye-Catching Imagery: To inspire participants, I featured large, high-quality images of desserts from previous competitions. These images were strategically positioned to grab attention and serve as motivational visual elements.
• User-Friendly Layout: I designed the rule book with clear typography, structured sections, and a neat presentation to ensure easy readability.

This refreshed rule book not only serves as an informative guide but also enhances the overall participant experience, aligning with FHA’s goal to make their competition more exciting.

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