Freelance Graphic Designer Singapore, Super Serene

Hi, I’m Serene and I’m a freelance graphic designer based in Singapore. I’ve been working in design since 2009, when I was still studying for my Degree in Communication Design with SIM/RMIT. Since then, I’ve worked with businesses, agencies and brands both locally and internationally. Somewhere along the way — probably after far too many hours in front of my Mac — I developed a few graphic design superpowers of my own.

My Graphic Design Superpowers.

Logo Design samples done by a Freelance graphic designer in singapore

Branding Designer

I’m a branding designer who helps businesses build a visual identity that feels clear, distinctive and consistent. That can start with the logo design, but it also includes the wider brand system — typography, colour palettes, supporting graphics and the rules that tie everything together. I take time to understand your business, your audience and how the brand needs to work across different applications before developing a direction that feels right for you. Where needed, I can also put everything into a brand guide so your team knows how to use the identity consistently. After years of working across different industries and braving countless design briefs full of curveballs, I’ve had plenty of training in figuring out what clients really need — consider it my version of kung fu training, except the superpowers are in design.

Find out more
Various brochure design done by a freelance graphic designer in singapore

Graphic Designer

Are you looking for a graphic designer in Singapore to create high quality designs for your business? From brochures, flyers and social media graphics to large-format prints, reports and event materials, I work across pretty much anything that needs a designer’s eye. I turn mountains of content, charts and data from annual reports, sustainability reports and other corporate publications into clear, engaging layouts that people can actually understand. I also create key visuals, themes and branded materials that add colour and consistency to events. Whether it is a tiny flyer or a hundred-page report, I’m the person who swoops in to bring order, colour and clarity to the chaos.

Find out more
A selection of website design cover done by a freelance graphic designer in singaore

Website Designer

Great website design can be the difference between a good website and one that really works for your business. As a front-end website designer, I give tired or cluttered websites a little design zap — turning them into something visually appealing, easy to navigate and clear to read. Whether you are refreshing an existing site or starting from scratch, I help shape the layout, structure and overall look so everything works together smoothly. Think of it as giving your website a proper upgrade — less tangled web, more organised digital headquarters.

Find out more
a singapore freelance designer's packaging design work.

Packaging Designer

A strong packaging design can turn a product into something people notice, pick up and remember. I create eye-catching packaging that helps your product stand out on a crowded shelf while still feeling right for your brand. From labels and boxes to pouches and product ranges, the design needs to look good, communicate clearly and work in the real world. Sometimes all it takes is the right colours, layout and visual punch to give a product that extra edge. You could say I give packaging a little design armour before it heads out to battle on the shelf.

Find out more

Past graphic design works

Open corporate brochure with bold color arcs; shows professionals reading a document with the slogan 'Discover Your Potential With Us'
Corporate Brochure Design for James Cook Institute Upskilling Courses

Corporate Brochure Design for James Cook Institute Upskilling Courses

August 18, 2026

Open book showing black-and-white photos of card handling with a red-and-white striped box nearby, in a clean studio setup.
Magic Card Trick Book Design with an Edgy Editorial Layout

Magic Card Trick Book Design with an Edgy Editorial Layout

July 18, 2026

B&H services brochure design
Air Freight Brochure Design for B&H Worldwide Logistics Services

Air Freight Brochure Design for B&H Worldwide Logistics Services

June 18, 2026

Overseas family school brochure design
School Brochure Design for Overseas Family School

School Brochure Design for Overseas Family School

May 29, 2026

Three overlapping website hero screenshots in blue tones, illustrating nanofabrication and biochip themes.
Nano Wafer Chip Website Design for Winovus Website Revamp

Nano Wafer Chip Website Design for Winovus Website Revamp

May 18, 2026

Sustainability Report design
Corporate Sustainability Report Design | Katoen Natie

Corporate Sustainability Report Design | Katoen Natie

April 29, 2026

Distrup Logo design
Logo Design for Distrup | Interior Design Branding

Logo Design for Distrup | Interior Design Branding

March 29, 2026

Vesper Group Brochure design mock ups
Brand & Brochure Design for Vesper Group | International Real Estate

Brand & Brochure Design for Vesper Group | International Real Estate

February 28, 2026

infographic for Singapore Sports School
Infographic Design for Singapore Sports School: Visual Communication for Youth Sports Development

Infographic Design for Singapore Sports School: Visual Communication for Youth Sports Development

January 29, 2026

infographic design for airlab
Infographic Design for AirLab for Exhibition Communication

Infographic Design for AirLab for Exhibition Communication

December 22, 2025

Annual School Concert Collateral Design for Kuo Chuan Presbyterian

Annual School Concert Collateral Design for Kuo Chuan Presbyterian

November 15, 2025

Nam cheong sustainability report
Sustainability Report Design for Marine Company – Nam Cheong

Sustainability Report Design for Marine Company – Nam Cheong

October 11, 2025

Social media banner design for MoneySmart
Social Media Banner Designs for MoneySmart

Social Media Banner Designs for MoneySmart

September 8, 2025

Patek Eternal Auction Catalog
Catalog Design for Patek Philippe Auction House

Catalog Design for Patek Philippe Auction House

August 1, 2025

Logo design for NIEC Event
Graphic Design for NIEC Event | Logo, Backdrop and Ticket Design

Graphic Design for NIEC Event | Logo, Backdrop and Ticket Design

July 4, 2025

A logo design for boon teck seafood.
Boon Teck Seafood Logo Design

Boon Teck Seafood Logo Design

June 27, 2025

View design portfolio

Frequently Asked Questions

Over the years as a freelance graphic designer in Singapore, I’ve heard it all — from “can you design me a logo in 5 minutes?” to “can you make it pop more?” But asking me how much your project will cost without giving me any details is like asking the vegetable aunty downstairs how much your lunch will cost before even telling her what you want to eat!

To give you an accurate quote, I need to know the nitty-gritty details of your project. What’s the objective? Is it a marketing campaign, an event or a new company launch? What kind of design work do you need — a logo, a brochure, or something else? How many pages are involved? All these factors play a part in determining the cost of your project.

But hey, if you just want a ballpark estimate of how much it will cost to hire me as your freelance graphic designer, give me a holler or shoot me an email. I promise I’ll keep the quote simple and clear, so you won’t need X-ray vision to figure out what you’re paying for.

Certainly! I’m happy to schedule a Zoom meeting with you during office hours on any weekday that suits your schedule. Ever since we all discovered the magic of Zoom during the COVID years, meetings have become a lot easier — no travelling across Singapore, no hunting for parking, and more time to actually get the design work done.

If you prefer an in-person meeting, that can be arranged too. Once we’ve found a time that works for both of us, we can jump straight into the project and get things moving — no cape required.

Absolutely! As a freelance graphic designer, I completely understand the value of keeping company secrets under wraps. Think of it as one superhero understanding another — sometimes the mission is confidential, the details are on a need-to-know basis, and everyone has a role to play in getting the job done right. So, if you have any concerns about your project’s confidentiality, just let me know.

Rest assured, I’m happy to respect your wishes and ensure that your project doesn’t appear anywhere on my website. Your business is safe with me — consider me part of the team, just without the dramatic superhero entrance.

Being a freelance graphic designer, I’m always happy to collaborate with creative agencies and take on ad hoc design projects — so the answer is a resounding “YES!”

If you’re looking for an extra pair of design hands to support your team, I can step in to help bring your client’s ideas to life while working within your existing direction, brand guidelines and deadlines.

So, let’s have a chat about what you need. With my design experience and your agency’s creative firepower, we’ll make a pretty good dynamic duo — ready to tackle the project and get it across the finish line.

Well, well, well — looks like we have a small but mighty graphic design project on our hands. The answer is absolutely yes! As a freelance graphic designer, I’m happy to take on projects of all sizes — big, small and everything in between.

When it comes to design, size really doesn’t matter. If the project is important to you, it deserves the same care and attention whether it’s a logo, brochure, business card or something else entirely.

So, let’s work together and bring your idea to life. Sometimes the smallest projects just need the right creative sidekick to save the day — and as they say, good things really do come in small packages.

As a freelance graphic designer, I work remotely rather than on-site, as I usually manage several client projects at the same time. This allows me to give each project the attention it needs without charging you for hours that may not be spent directly on your work.

For projects billed by time, I can provide a detailed timesheet so you have full visibility of the hours spent and work completed. I’m also available for regular check-ins via email, phone or Zoom, so communication stays clear and everyone remains on the same page.

Think of remote working as my version of teleporting — I skip the travelling time and get straight to the design work, which means more time spent actually getting things done.

For logo design, I usually work in Adobe Illustrator. For graphic design projects such as backdrops, posters, brochures and flyers, I use either Adobe InDesign or Adobe Illustrator depending on the type of artwork and how the final piece needs to be produced. For UI/UX and website design, I still prefer a more traditional workflow, using Illustrator for wireframes and Photoshop for the front-end visuals.

And yes, I do use AI — but as a tool, not as a replacement for the designer. You are still hiring me to think, design, make decisions and solve the visual problem. I use AI mainly for repetitive or time-consuming tasks such as image clean-up, cropping, extending backgrounds, generating mockup scenes or speeding up production work. Think of AI as an extra pair of hands back at base, taking care of the repetitive stuff while I focus on the actual design thinking.

For smaller projects, I usually require 100% upfront payment. For larger graphic design projects, the payment is typically split into 50% before the project starts and 50% upon completion.

I also understand that some companies have finance processes that work on a 30-day credit term. If you need to engage me on a timesheet, retainer or other ongoing arrangement, I’m happy to discuss a setup that works for both sides. Just give me a call and we can work out the details.

I am available from Monday to Friday and my working hours are from 9:00am to 5:00pm.

I’m a freelance graphic designer based in Singapore, but my clients don’t have to be. Thanks to email, Zoom and all the usual digital tools, I can work with you whether you’re across town, across the world, or somewhere between Gotham City and Wakanda.

Distance has never really been a problem. We can communicate by email, phone or video call and keep everything moving smoothly throughout the project. I’m used to adapting to different clients, timelines and ways of working, so wherever you are, we can still collaborate and bring your project to life.

We have worked with many freelance graphic designers in the past but none can match the professionalism of Serene. She is always helpful and willing to go extra mile to help us. Sometimes we have very tight deadlines. Instead of discussing about the additional cost involved, she got down to her work immediately and deliver first before anything else. Wonderful experience working with her. Awesome lady. We would continue to tap on her for our future graphic design work. Thanks Serene.

CEO (Mr Chong Chee Wah) and Co-Founder (Ms Wendy Chan) of TreeBox Solutions.

I was convinced she is the graphic designer for me. As an Event Planner, I am always happy to work with people who are eager, determined, willing to go the distance and prioritizes my work. Serene was all that for me. She has the ability to think outside the box. A brilliant freelance graphic designer.

Rose K Kuruvilla, Never Ending Ideas Events

Serene is always open to our many feedbacks and requirements At the same time, she is always willing to work to meet our needs despite the many changes that we requested. Serene is a helpful and a cheerful freelance graphic designer to work with.

Lois Teoh, TVC Pte Ltd

Thank you for all the great graphic design work done! Well done!

Cindy, Deco Gifts And Print

good graphic design job with LAF Serene, we really like it! 😉

Alvaro Quesada, Business Director, Tinkle International

Featured on

Random thoughts of a graphic designer

Wings annual report designGraphic DesignWhy Great Design Matters: How Infographics and Visual Content Help Your Brand Stand Out
September 5, 2025

Why Great Design Matters: How Infographics and Visual Content Help Your Brand Stand Out

In today’s fast-moving digital world, attention is currency. With audiences scrolling past thousands of messages daily, standing out is no longer optional—it’s essential. That’s where great design, particularly infographic design…
Close up of color designer freelancer photographer editing customer photoGraphic Design“Serene, what is your PROUDEST graphic design project to date”
September 16, 2024

“Serene, what is your PROUDEST graphic design project to date”

When clients asks me this question, I tend to look back over my career as a graphic designer, I realize that my journey has been shaped by constantly evolving challenges.…
Logo design with a splash of different colorsGraphic DesignUnderstanding High Resolution, Low Resolution, and Vector Images: Key Differences Explained
May 30, 2024

Understanding High Resolution, Low Resolution, and Vector Images: Key Differences Explained

"Serene, please use this logo for my brochure please." *sends image via whatsapp* "Would you be able to email me the image, and I will need a high res one.…
light bulbs to symbolise inspirationGraphic DesignFinding Creative Inspiration as a Freelance Graphic Designer: Tips and Strategies
May 23, 2024

Finding Creative Inspiration as a Freelance Graphic Designer: Tips and Strategies

As a freelance graphic designer with over 10 years of experience, I've discovered various ways to find creative inspiration. Here, I share some effective strategies that can help you overcome…
Freelance Graphic Designers LifeGraphic DesignWhat do I do all day at home as a freelance graphic designer?
May 15, 2024

What do I do all day at home as a freelance graphic designer?

7am what people think I am doing Still sleeping... What I am really doing waking up and prepare breakfast for kids. ------ 8am what people think I am doing STILL…
black and pink backgroundGraphic DesignMy Embarrassing Logo Design Blunder #truestory
February 23, 2024

My Embarrassing Logo Design Blunder #truestory

About 5 or 6  years ago, I received a job request from a client who needed a logo designed for his business. Following standard procedure, I sent him a logo…
graphic designer thoughtsGraphic DesignMastering the Art of Giving Feedback to Your Graphic Designer
February 16, 2024

Mastering the Art of Giving Feedback to Your Graphic Designer

With over 10 years of working experience in this industry, I have received countless design feedback about my work. Today, I am going to share with you the best (and…
graphic designers guide to different file formatjpgGraphic DesignDemystifying Graphic Design Files: A Guide for Clients
February 9, 2024

Demystifying Graphic Design Files: A Guide for Clients

After a project is completed, I will send my clients their project back. And then I very frequently get a few questions from them. “Serene! How come there are so…

Have a graphic design project in mind?

If you have a project you would like to discuss, or you are not quite sure what you need yet, just drop me a message.

You can Whatsapp me at +65 911 999 21 or email me at serene@serenesoh.com